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About Us

Our Mission: Providing exceptional customer service that makes aquarium ownership fun, affordable and educational.

Our goal is to make fish and aquarium supply more affordable for the fish hobbyists. That is why we use a multitude of suppliers from all over. If one wholesale supplier does not have what you want one of our many others may. That is why we offer multiple shipping.

Over the years, we have built a reputation as one of the best aquarium supply companies in the area. People from all over the country shop at our superstore.

We have a complete selection of products for fish, and aquarium supplies upon which our business was founded. We are also proud of our coral selection. Visitors will find an exotic selection of coral and fish.

We have one of the area's largest selections of glass and acrylic aquariums, stands and canopies for sale. Feel free to browse our aquarium listings while visiting the virtual store.

What originated as a hobby has since evolved into our extensive e-commerce business. was first launched in 2012. Staple and specialty items for aquarists and coral-lovers alike are available to customers across the U.S. and beyond!

As we continue to grow, so does our commitment to our customers and their fish. We work hard to exceed customer expectations through discounts, our Fish Rewards retail loyalty program, product specials, an ever-expanding product selection, and a continued commitment to exceptional service.

You can visit SoCal Coral Reef - That Hobby Place at our huge online outlet on the web. Now you can enjoy a virtual store walk-through online before you purchase a thing! Every year, thousands of visitors come from all over to explore our virtual store. See inspiring aquarium equipment throughout the store, including our coral reef selection, acrylic tanks, freshwater fish supplies and glass tanks. Check out our gigantic fish selection housing thousands of freshwater fish, plants, marine fish, invertebrates, and corals for your aquarium and see the area's largest selection of premium fish food.

Our friendly and informative staff is comprised trained professionals. We don't just sell coral and aquarium products, we also use many of them on a daily basis in our own homes, gaining hands-on experience and knowledge that we can pass onto you. Our passionate and experienced staff will be glad to help you with any related concerns. Let our Coral experts guide you and share years of experience on everything you need for your hobby.

Please contact us.

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So Cal Coral Reef
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